"The proper alignment of business, marketing and client experience strategies can make all the difference between attracting and dissuading new clients, between growing and losing existing clients, and between thriving and failing as a desirable company."
I am a collaborative senior marketing and communications leader known for helping companies bolster their relevance to target audiences, increase revenue, and improve their brand's image.
I do this by transforming marketing teams into growth and client experience leaders through individual and team development, more effective use of external partners and resources, and leveraging my expertise in:
Business and Marketing Strategy Alignment
Integrated Marketing
Client Segmentation
Branding/Identity Innovation
Client Experience and Insights
Strategic Planning
I am currently seeking a senior marketing officer role leading all or part of an organization's marketing and communications functions.
justingioia2@gmail.com 314-650-2315
Timeline
Chief Strategy Officer and VP Marketing, JFW
Oversee all aspects of corporate strategy, strategic planning, and marketing. Helped the company reach all-time highs in pre-tax income and tripled annual e-comm order volume.
Marketing and Customer Experience Consultant, J.Gioia Consulting
Provide consulting services in the areas of marketing strategy and planning, marketing organization design, and customer experience design and execution. Also consult on financial services industry trends.
Leadership Development Program certification
Washington University - St. Louis
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Development Committee Member, The Magic House, St. Louis Children's Museum
Provide expertise for campaigns that raise millions of dollars for capital and operating needs.
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Mentor, Stadia Ventures
Serve as Marketing mentor for start-up companies in the sports business industry.
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Bachelor of Arts, Communications, Truman State University
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Public Relations Coordinator, Provident Counseling
Led implementation of public/media relations, special events and promotional materials.
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AVP, Sales & Marketing Division, A.G. Edwards
Oversaw multiple responsibilities ranging from marketing communications, digital media, public relations and corporate communications while moving up to officer-level (AVP) role.
Led marketing communications efforts on key product rollouts such as 529 college savings plans and ETF-based managed portfolios.
Developed marketing communications plans to obtain national exposure for firm's investment strategists and corporate accolades.
Led six-person staff. Managed and implemented investor relations, strategic planning, public relations, corporate communications and community affairs activities. Reported directly to A.G. Edwards CEO and provided strategic counsel to Executive VP of Sales & Marketing.
Established first remote TV uplink for a brokerage firm outside New York; created 100+ million media impressions through live interviews with firm's investment strategists.
Moved firm's P/E ratio to top 25% from bottom quartile of peer group by proactively communicating the company story, competitive advantage and leadership strength.
Generated 20 million media impressions and served 50,000+ kids nationwide through creation of "Nest Egg Knowledge for Kids" financial literacy program.
Managed $4 million corporate giving budget, recognized by the St. Louis Business Journal as one of St. Louis' top 10 corporate giving programs.
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Director, Public Affairs, Monsanto
Led a team of two overseeing external communications strategies to collaborate with and provide counsel to the investor relations, media, internal communications, digital and social media teams on financial results, mergers and acquisitions, and technology developments.
Developed first social and digital programs designed to build visibility for company's senior management at 20+ public and investor events.
Led communications programs for company's global expansion into sugar cane industry.
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Director of Corporate and Marketing Communications, Laclede Gas (now Spire Energy)
Led a team of seven and $3 million budget. Oversaw all branding, advertising, customer communications, media and investor relations, and digital and print marketing channels.
Increased key brand metrics 20% in first year through creation of "Original Green Energy" branding initiative.
Achieved 400% increase in daily net number of customers switching to electronic billing by conducting first-ever integrated-marketing campaigns; reduced billing postage costs by 15%.
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VP Marketing and Investor Segment Leader, Scottrade
Oversaw as many as 26 professionals and $40 million budget. Led development of product, promotion and market-share strategies. Drove collaboration of marketing, sales, client experience, corporate communications, digital product, financial product and operations areas. Oversaw brand, advertising and integrated-marketing strategies for Brokerage, Bank and Advisor Services business units.
Achieved 100%+ annual increase in multi-billion dollar amount of new client assets gathered through integrated-marketing campaigns for three consecutive years.
Led more than 15 successful product and service rollouts, including the firm's Guidance Solutions, retail banking, mobile apps, and Flexible Reinvestment Program, which helped reduce client defection by 80% to retain and grow client assets by $20 billion.
Increased unaided brand awareness 70% in first year of new ad campaign to competitors' awareness levels.
Proudest Accomplishment
Helping teams and individuals achieve more than they thought they could.
Experience Highlights
Financial Literacy Initiative
created nationwide financial literacy program for a.g. EDWARDs, serving 50,000+ kids in first year
Product Rollouts
15+ product/service rollouts at scottrade, including flexible reinvestment program and retail bank
Brand Awareness Gains
in year one, increased scottrade's unaided brand awareness 70% and Laclede gas' brand metrics 20%
Wallet Share Gains
100%+ gain in multi-billion dollar amount of new client assets via Scottrade campaigns for 3+ years
Education Highlights
Truman State University (Kirksville, MO)
Bachelor of arts in communications with minor in spanish
Causes
The Magic House St. Louis Children's Museum
serve on development committee. partnered with museum for nationwide financial literacy initiative.
Interests
Stadia Ventures
sports business start-up accelerator. serve as marketing mentor and advisor.
Skills
corporate communications
20+
strategy
18
leadership
20+
marketing communications
20+
integrated marketing
18
MARKETing STRATEGY
14
Questions & Answers
What are your long-term goals?
To join a firm where I can evolve the Marketing function, grow the business sizably, and help the members of the Marketing team grow into the next generation of leaders.
What is the biggest challenge for marketers today?
Maintaining focus on the customer's best interests and avoiding the temptation to jump on the latest fad just for the sake of doing so. When your marketing strategy revolves around the customer's needs, it's easier to determine the right tactics to best meet those needs.
Why did you choose your profession?
I enjoy the challenge of helping a brand establish and enhance its identity in the marketplace and ensuring the brand delivers on its promise through an excellent customer experience.
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